Basic Attention Token – What is this token?

The Basic Attention Token wants to personalize and thus revolutionize advertising on the Internet. Internet users should only see the advertisements they want to see.

Basic Attention Token – What is this crypto currency?
Who is the crypto currency?
Basic Attention Token pros and cons
Basic Attention Token Course – Development – Forecast
Create Basic Attention Token Wallet
Where can I buy the Basic Attention Token?
Conclusion Basic Attention Token
It should also make the costs for advertisers fairer. The token also offers secure surfing via its own browser. The Basic Attention Token prediction could provide information on whether the concept can prevail.

Basic Attention Token – What is this crypto currency?

The Basic Attention Token Crypto currency serves as a reward for the users of the “Brave Browser”. This is an open source web browser with an automatically integrated adblocker. The Basic Attention Token will be the new token for the advertising industry. During development, the blockchain is combined with Ethereum’s Smart Contracts and integrated into Brave Browser. The BAT, as the token is also abbreviated, is exchanged between developers, advertisers and users.

Users of the browser decide for themselves which advertisements they want to see. You can use the browser to turn off all advertising completely. It’s not just a matter of annoying ads. Advertising usually also uses various tracking methods, which store the user’s data. The use of the Brave Browser therefore also serves your own security and privacy. Users should also save on bandwidth, because advertising devours a lot of it. If users do decide to view ads, they will receive a few tokens, which they can then store on the Wallet. They should be able to use these for premium content or services on the Brave platform.

The advantage for advertisers is that their advertising reaches exactly the right target group. Users can decide for themselves what kind of advertising they want to see. Otherwise, advertisers rely on intermediaries to get the ads to the right places and customers, and may do badly or even cheat by using bots to suggest to advertisers that the reach of the ads is greater than they actually have. The advertisers could save immense costs. The developers of the BAT token also benefit from the web browser, as they receive a large part of the advertising revenue. However, they still promise that their service is fairer, cheaper and more effective than that of other ad platforms.

The BAT Token development is not yet finished. Future browser enhancements include additional features to protect users against fraud and dashboard analysis for advertisers. In the future, it should be possible for them to correctly assess the reach of advertisements.